科研管理 ›› 2015, Vol. 36 ›› Issue (8): 129-135.

• 论文 • 上一篇    下一篇

共识、共生与共赢:价值共创的过程模型

周文辉1, 曹裕1, 周依芳2   

  1. 1. 中南大学商学院, 湖南 长沙 410083;
    2. 英国曼彻斯特大学商学院, 曼彻斯特 M156PB
  • 收稿日期:2014-02-26 修回日期:2015-02-02 出版日期:2015-08-25 发布日期:2015-08-19
  • 通讯作者: 曹裕
  • 作者简介:周文辉(1967-),男(汉),湖南湘潭人,中南大学商学院副教授、博士,研究方向:营销战略与创业管理。
    曹裕(1985-),女(汉),湖南益阳人,中南大学商学院副教授、博士,研究方向:企业生命周期与供应链管理。
    周依芳(1992-),女(汉),湖南长沙人,英国曼彻斯特大学商学院硕士研究生,研究方向:价值共创。
  • 基金资助:

    国家社会科学基金(14BJY085)、(14BJY008);湖南哲学社会科学基金基地项目(13JD55);国家创新群体科学基金(71221061);湖南省自然科学基金重点项目(12jj2042)。

Consensus, symbiosis and a win-win situation: The process model of value co-creation

Zhou Wenhui1, Cao Yu1, Zhou Yifang2   

  1. 1. Central South University, Business School, Changsha 410083, Hunan, China;
    2. School of Business, University of Manchester, UK, M156PB
  • Received:2014-02-26 Revised:2015-02-02 Online:2015-08-25 Published:2015-08-19

摘要: 本文运用探索性案例研究方法,选取1家研发服务机构与3家中小制造企业之间合作案例为研究对象,研究发现:研发服务与中小企业价值共创过程模型分为"观念共识-价值共生-价值共赢"三个阶段;研发服务通过互动诊断与考察交流的"言传+身教"的"传道"方式,帮助企业"觉察"与"觉醒"以达成观念共识;研发服务通过"授之以鱼"与"授之以渔"的"教授+教练"的"授业"方式,帮助企业"学习新知"与"学以致用"以促成价值共生;研发服务通过"答疑+答辩"的"解惑"方式,帮助企业执行方案与达成目标以实现价值共赢。

关键词: 研发服务, 价值共创, 创新能力, 中小企业, 案例研究

Abstract: This paper uses an exploratory case study method, selects the cooperation case between one R&D service institutions and three small and medium-sized manufacturing enterprises as the research object, the study found that: R&D service and SME value co-creation process models are divided into three stages:theconcept of consensus, the value of symbiosis, and the value of a win-win situation. R&D service helps enterprises "awareness" and "awakening" to reach a consensus through interactive diagnosis and study exchange by using a "talk + teach" mission; and it also help enterprises to "learn" and "to learn in order to practise", to promote the value of symbiosis by using a "professor + coach" teaching mode, to "teach a man how to fish" rather than to "give a man a fish". Then, through the "Q&A + reply" doubts-solving method, R&D service will help enterprises to implement plan and achieve the goal of a win-win situation of values.

Key words: R&D services, value co-creation, innovation ability, SMEs, case study

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